The longing for stability, safety and predictability in everyday life are the most important values being addressed while communicating with the target audience. Volkswagen Jetta gives you a confident feeling on what might happen next. No unpleasant surprises while driving and confronting the unpredictability on the road.
YouTube pre-roll video:​​​​​​​

Process:

Advertising Agency: Independent, Riga 
Creative Director: Michael Zvegintsev 
Creative Strategist: Kristofers Sics
Art Director: Michael Zvegintsev
Copywriter: Danylo Torbovskiy
CG Artist: Andrius Kirvela


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